Anger increased in Russia’s media Wednesday covering the official response to the worst wildfires in the country’s history, with questions asked even about the PR tactics of Prime Minister Vladimir Putin. “Image creators” say that any way is good if it uses their client. Ethics seems to be a secondary issue and without much relevance. And controversies on the subject are endless and aren’t subject to actually discussions. I note that Russian Prime Minister’s PR not deviate from the principle mentioned above. What happens in fact ?
In typical strongman style, Putin had the day earlier taken to the air in a water bombing jet to douse fires in one of the worst effected regions, his latest trip to emphasize the authorities were on top of the situation. Just that this time the decision of
prime minister Putin’s PR to put him on a plane for to firefight could even turn sharply against the protagonist. There are limitations related to the social psyche of the moment. Prime Minister Vladimir Putin’s PR apparently was not concerned about the desperation of thousands of people who have lost everything, the relatives of those killed in battle with flames, double the Moscow rate of mortality of persons with heart or respiratory disease. However, the approach created furious accusations from the press in Moscow. Of course, I mean that part of the media that manages to maintain a degree of independence as possible. “His PR-engineers can think of nothing more other than to yet again sit him behind the controls of an aircraft” business daily Vedomosti commented.
Neither in the public eyes, redness of smoke covering the Russian capital, not see the things happier. Because one is to go to save tigers and polar bears in times of relative peace, and another to show that you are the “first firefighter” of country while people bury their dead, or that have lost all the few riches. Unfortunately, extrapolating little discussion, I think the victims of the recent huge floods in Romania could testify how much they were helped and mobilized by images of Prime Minister Boc filling a bag of sand (of course, a plane is more impressed as props than a shovel and a bag !! But, well, here depends as each sheet is it 🙂 ) …